Shipping containers. I am sure everyone in Singapore knows about it! Singapore has one of the world's largest and biggest ports and millions of shopping containers passes through the ports.
In Singapore, the Port of Singapore operations are handled by two operators: PSA International and Jurong Port. Do you know in 2010, PSA International's Singapore operations handled 27.68 million TEUs of containers. That's a lot of containers ain't it?
Singapore Tourism Board, IE Singapore and SPRING Singapore is taking just one of the containers, transform it into a mobile pop-up kitchen! It will be called the Singapore Takeout. It will also gather the help of 10 of Singapore's world-class chefs to travel with (not in) the container to 9 cities in the world over the next 12 months.
What are they doing it for? To share Singapore food with people around the world! Singapore's cuisine, culinary talent and products will be make know to the world.
The Singapore Takeout would probably be the most colourful container you will see!
Such a brilliant idea, don't you think?
From the pictures on the containers, you can decipher where it will travel to! Starting from London in June 2011, it will then visit Paris, Moscow, New York, Hong Kong, Shanghai, Delhi, Dubai and Sydney.
Chef Janice Wong (of 2am Dessertbar fame) will kick-start the gastronomic journey tour in London.
The Singapore Takeout will be officially launched in Singapore on Thursday, 28 April 2011.
On Friday, 29th April 2011, from 7pm – 10pm, it will be open to the public.
The venue will be at Clifford Square, 80 Collyer Quay, Singapore 049326.
Admission is free, but food and drink items can be purchased at nominal prices.
Would you be interested to win one of the 10 complimentary SPICE food vouchers for a specially crafted Asian Heritage dish by Chef Janice Wong, redeemable at the public launch on 29th April?
Just answer this simple question to win:
Name the 3 mixes in the Singapore Flyer Signature Cocktail.
The first 10 readers that email me (firstname.lastname@example.org) with the correct answer wins. You should also include your full name, NRIC and contact details with the email.
Contests shall close on the midnight of 27 April 2011 (Wednesday).
Note: The contest is now closed. There has been more than 10 people who have emailed the correct answers.
Details of the traveling container:
Dates the Singapore Takeout will visit the following cities:
- London: 9 - 11 Jun 2011
- Paris: 30 Jun - 2 Jul 2011
- Moscow: 15 - 17 Jul 2011
- New York: 16 - 18 Sep 2011
- Hong Kong: 10 - 12 Nov 2011
- Shanghai: 1 - 3 Dec 2011
- Delhi: 13 - 15 Jan 2012
- Dubai: 18 - 20 Feb 2012
- Sydney: 30 Mar - 1 Apr 2012
Note: To follow / keep up to date / register for the Takeout when the Singapore Takeout will visit your city, go to http://www.facebook.com/SingaporeEats